January 31, 2023

FDI Forum

Earn the right Invest

Rodeo Secures Strategic Advancement Expense from PSG

AMSTERDAM–(Organization WIRE)–Rodeo (the “Company”), a major cloud-native job management computer software provider with a concentration on artistic companies organizations, currently announced it has secured a sizeable strategic development investment decision from PSG, a top growth equity company partnering with center-sector software program and know-how-enabled companies firms to help accelerate their development.

Rodeo presents an all-in-a single challenge management software package that optimizes the workflows of imaginative services firms by harmonizing arranging, administration and reporting processes. The Company’s solution addresses the whole project lifecycle, seamlessly connecting each action of the process from the price range to estimate, scheduling, time-monitoring, invoicing and reporting.

Rodeo obtained solid products-current market suit by way of an simple-to-use merchandise with an intuitive user interface that is created all over the workflows of inventive solutions organizations. The Company’s comprehensive challenge management computer software instruments help clients handle their day-to-working day challenge work and achieve bigger transparency into undertaking-amount profitability.

Rodeo brings together a solid natural and organic ARR growth profile with SaaS KPIs among the ideal-in-class. The Enterprise serves a substantial buyer base together with internet marketing and advertising and marketing agencies, layout and architecture companies, media providers and other inventive businesses throughout The Netherlands, US, Germany and United kingdom. Rodeo was launched in 2016 in Amsterdam by CEO Pieter Vos, and these days has a existence in the US with places of work in New York and Atlanta. In Might 2022, Rodeo was preferred as the Greatest Performing SaaS Company of 2022 by MT/Sprout as aspect of the publication’s checklist of the hundred best performing SaaS firms in the Netherlands.

Next the transaction, Rodeo will continue on to be led by its present administration crew and will operate in partnership with PSG and current investors in looking for to accelerate its growth by way of increased GTM expenditure and geographical enlargement. PSG will also guidance Rodeo in utilizing a targeted invest in-and-develop system to purchase supplemental merchandise that support the core workflows of creative solutions providers to produce a comprehensive cloud suite of software options.

Pieter Vos, Founder and CEO of Rodeo, explained, “We believe that that we have observed an great associate in PSG centered on the firm’s considerable experience in supporting founder-led software program businesses searching for to establish classification leaders. We are looking forward to performing with the group at PSG to identify and execute on new opportunities to additional speed up our advancement organically and through M&A.”

“We are delighted to be partnering with Pieter and the crew at Rodeo as we appear to build on the company’s place as a current market chief in job management software package for the resourceful solutions vertical,” added Christian Stein, Taking care of Director at PSG. “We believe that that Rodeo is well-positioned to gain from the expanding adoption of undertaking management computer software applications and has the opportunity to turn out to be the foremost cloud computer software champion for the imaginative expert services sector.”

Reinder Lubbers, Taking care of Founder of No These kinds of Ventures, stated, “As guide trader of the former funding round, we can only congratulate CEO Pieter and his colleagues on their ongoing stellar effectiveness. This has resulted in Rodeo’s partnership with PSG, a substantial-quality and value-including trader, who we warmly welcome to Rodeo’s cap desk.”

The fiscal conditions of the transaction are not disclosed.

Notes to Editors

About Rodeo

Launched in 2016, Rodeo is a Dutch SaaS application corporation that offers an all-in-a single project management computer software with a aim on inventive providers customers. Rodeo’s answer enables clients to enhance their workflows by harmonizing scheduling, administration and reporting processes. The Company serves a important customer base in The Netherlands, US, Germany and Uk.


About PSG

PSG is a development fairness business that associates with program and technology-enabled services firms to assistance them navigate transformational progress, capitalize on strategic possibilities and develop strong groups. Having backed more than 110 organizations and facilitated about 400 include-on acquisitions, PSG provides comprehensive financial commitment encounter, deep expertise in software package and engineering, and a business determination to collaborating with administration groups. Launched in 2014, PSG operates out of workplaces in Boston, Kansas City, London, Paris, Madrid and Tel-Aviv. To understand much more about PSG, go to www.psgequity.com.

About No This sort of Ventures

No This kind of Ventures is a disruptor in the enterprise funds landscape, featuring equity investments and flexible offer constructions on a tailored, for every-deal foundation. Backed by an engaged and rising community of >100 traders, predominantly consisting of business owners and market experts, No These Ventures appears to be to spend €2m to €8m in ambitious growth firms, globally and throughout sectors. Established in 2018, headquartered in Amsterdam.